IFP SmartGlorex CM

TERM 1: Foundations of Community Management

Module 1: Introduction to Community Management

This module introduces the concept, scope, and strategic importance of Community management in the digital age. Students will explore the different types of Communities (brand, interest-based, product-focused, social causes) and understand the goals, responsibilities, and core skills of a Community Manager.

Module 2: Digital Communication & Writing Skills

This module focuses on mastering the language of online Communities. Students learn how to create messages that are brand-aligned, engaging, and clear. They explore tone, clarity, visual storytelling, and writing for specific audiences and platforms.

Module 3: Social Media Platforms & Tools

Students will gain hands-on knowledge of major social media platforms and the tools used to manage and monitor them. The focus is on understanding platform algorithms, audience behaviors, and platform-specific content strategies.

Module 4: Content Strategy & Calendar Planning

This module teaches students how to plan and organize content to align with business objectives. They learn to create content calendars, manage content pipelines, and develop themes and campaigns that drive ongoing engagement.

TERM 2: Community Growth, Engagement & Analytics

Module 5: Audience Engagement & Moderation

This practical module develops skills for building healthy, active, and inclusive Communities. Students will learn how to foster conversation, handle negative behaviour, and create a sense of belonging among members.

Module 6: Campaign Planning & Execution

In this module, students learn to design and execute online Community campaigns that align with brand goals. They’ll explore how to conceptualize creative ideas, organize events, and collaborate with influencers or partners.

Module 7: Data Analysis & Community Metrics

Students gain essential analytical skills to track performance, evaluate content, and make data-informed decisions. The module teaches how to interpret data from various social and web platforms.

Module 8: CRM & Email Marketing for Communities

This module introduces tools and strategies for managing Community member databases and reaching audiences through email. It bridges social media work with email automation and CRM tools to deepen relationships.

TERM 3: Branding, Professionalism & Career Preparation

Module 9: Brand Identity & Messaging

Students learn how to ensure the voice and behaviour of the Community reflect the organization’s identity and values. This module helps students maintain consistency and alignment between brand and Community interactions.

Module 10: Online Reputation & Crisis Management

This critical module covers how to protect and manage a brand’s reputation during challenging times. Students learn how to plan for crises, respond professionally, and recover from reputational damage.

Module 11: Professional Development & Career Readiness

This module prepares students for the job market, freelancing, or agency work. They develop a professional brand, build a portfolio, and learn how to navigate job applications and interviews.

Module 12: Ethics, Inclusion & Digital Citizenship

Community managers often operate in culturally sensitive and diverse environments. This module explores ethical responsibilities and inclusive practices, helping students foster safe, respectful Communities.

TERM 4: Internship & Final Thesis

Supervised Internship

Students complete a real-world internship at a company, nonprofit, media agency, or startup, working under supervision. They apply their skills in content, moderation, engagement, and analytics and receive performance feedback from mentors.

Final Project

Students develop a comprehensive project (e.g., Community growth strategy, brand engagement campaign, platform audit, or crisis management response). This includes research, documentation, analysis, and recommendations, culminating in a written report and optional presentation.